A00799699 Humberto Garza eMediaC.ppt

A00799699 Humberto Garza eMediaC.ppt - eMedia Proposed...

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Unformatted text preview: eMedia Proposed Marketing Plan Your Name Director of Internet Services "All Media...All the Time" P u b l i n Internet Media provider s q Music and videos h q Articles and trade papers i q Historical papers archive n g Product Definition s e r v i c 2 Product Positioning n n n Licensed media download provider Interactive service provider Publishing service provider 3 Competition The big picture q q q n Bookstores E-sites Media services M E Performance ratings q q Position Stability B Precio ecio n 4 Market Summary Cambios en la participación de mercado, costos, precios y competencia. Mass Adopters Number of Early Adopters customers Late Adopters Time 5 Packaging & Fulfillment n Product Positioning q q q n Pricing Look Fulfillment issues COGs q Cost of goods vs. materials Communication Strategies n n Messaging by audience Consumer demographics ...
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This note was uploaded on 02/15/2012 for the course ENGINEER 100 taught by Professor Joel during the Spring '12 term at Birla Institute of Technology & Science.

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A00799699 Humberto Garza eMediaC.ppt - eMedia Proposed...

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