A00799699 Humberto Garza WD D-1 - Rumor 3/09/07 MediaLoft...

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Rumor 3/09/07© MediaLoft Buzz Winter 2006 News and Reviews for MediaLoft Marketing Staf News Bites Web Marketing Solutions to be Theme for Annual Meeting “Web Marketing Solutions” will be the theme of MediaLoft’s 2006 annual meeting of marketing managers, which is scheduled for October 15-18 in Quebec City, Canada. Presentations and discussion at the meeting will focus on MediaLoft Online, MediaLoft’s Web site. Speakers will address strategies for improving customer access, innovations in online and offline advertising, MediaLoft Online branding efforts, and market research strategies. Marketing Manager Alice Wegman will chair the meeting. The meeting will be held at the spectacular Chateau Frontenac on the shores of the St. Lawrence River in Quebec City. All marketing management-level employees are invited to attend. Looking for Event Ideas? E-mail us at mle@media-loft.com and we will add your name to the mailing list ML Events , our new weekly electronic newsletter for MediaLoft staff. ML Events will include detailed information on upcoming author readings, conferences, book groups, classes, concerts, and other events at all MediaLoft locations. The newsletter will also feature reviews of past events and advice from organizers who hosted a similar event. We depend on you to make ML Events a success! We already know about your headline events, but we want to spread the word about your many innovative and successful efforts to encourage customers into MediaLoft stores and onto MediaLoft Online. Please e-mail us your event schedules, your feedback, and your lessons learned. We hope will become a forum for sharing new ideas and for creative brainstorming. All submissions to ML Events must be received by e-mail no later than 2 p.m. on Thursdays. Customers Give High Ratings to the Book Department In a recent customer survey, MediaLoft book-buyers gave the book department thumbs up. Customers rated the quality of book offerings as excellent, the quantity of titles as very good, and the subject coverage as excellent. MediaLoft sales staff also received equally high ratings from customers their helpfulness, knowledge, and courtesy. Congratulations to all! 1
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Rumor 3/09/07© Who shops MediaLoft? Who is the average MediaLoft customer? While we were polling customers for their views on our book department, we asked questions to develop a customer profile. Here’s a smattering of what we found: 42% graduated from college. 32% have a graduate level degree. 26% have completed high school.
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This note was uploaded on 02/15/2012 for the course ENGINEER 100 taught by Professor Joel during the Spring '12 term at Birla Institute of Technology & Science.

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A00799699 Humberto Garza WD D-1 - Rumor 3/09/07 MediaLoft...

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