Public Administration Pricing Strategy and Channel Distribution

Public Administration Pricing Strategy and Channel Distribution

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Pricing Strategy and Channel Distribution Public Administration Assignment 3 Randy C. Williams Pricing Strategy and Channel Distribution 1
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Pricing Strategy and Channel Distribution Determine and Discuss a pricing strategy (Penetration or Skimming) We here at Ranard Holdings chose to place the Smart Light into a price skimming strategy to infiltrate the market. Skimming price is a strategy where pricing a new product high to establish a top-quality image or highlight unique value and more quickly recover development costs in line with profitability objectives. For example, Intel does this with its “good, better, best” pricing tiers. A new computer chip, which customers value for speed and other benefits, is positioned as “good” and “better” with correspondingly lower prices. However, we plan to present or product at a halfway mark in between the costs that the Smart Light would save the Chinese government in emissions and safety regulations. This is how the Smart Light plans to attack every country and city government infrastructure. Therefore, not only will the Smart Light be worth its technological value fiscally but also worth its value in emissions and time. This type of pricing is important for competitive strategy during the growth stage, when rival products challenge the Smart Light. During growth, Ranard Holdings also uses this strategy to also use pricing to stimulate demand while moving toward the break even point. Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential
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Public Administration Pricing Strategy and Channel Distribution

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