MKT 571 DQ 3 without references - A comprehensive marketing...

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A comprehensive marketing plan is an excellent tool to guide your company's strategy. Although not all parts of the plan will directly relate to your particular business, following these guidelines will help you to make sure you've taken all factors into consideration when making decisions. The irony is that many of the expensive marketing plans end up on a shelf and rarely get implemented. The simple plans, if researched and implemented effectively, have the greatest impact. Every business needs to begin with a well structured plan that is based in thorough research, competitive positioning and attainable outcomes. Your plan should be the basis for your activities over the coming months. The following may be considered key components of any marketing plan. Market Research -- Which shall include data on Market dynamics, patterns including seasonality, Customers - demographics, market segment, target markets, needs, buying decisions, Product - what's out there now, what's the competition offering
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