Unformatted text preview: is closely linked to marketing. A business needs to work out what amount of stock they need and to distribute it appropriately. They need to try and tie up big contracts with companies and so pitching and selling this to the buyers is vital. Many people in business believe a product simply can't sell itself no matter how great it may be. Therefore it is widely agreed that marketing is a major concept in any business to invest time and money into. Marketing gets the product out there and should scream to a person that they need it in their life. However, as mentioned earlier, it is more a case of all concepts working together to create a successful business, rather than simply marketing being the only important one to concentrate on....
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- Spring '12