B&S2StudentVersion

B&S2StudentVersion - Chapter Two The External...

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The External Environment and Organizational Culture Chapter Two
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The External Environment – Figure 2.2 (p. 49) Organization Substitutes And Com- plements Buyers Rivals New entrants Suppliers Competitive Environment Social values Technology Macroenvironment Economy Laws and politics Demo- graphics
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Macroenvironment (p. 48) Laws and Regulations (p. 49) includes federal, state, and local government regulations impose strategic constraints or offer strategic opportunities statutory law includes political activities designed to influence company behavior proclivities of political party in power can affect government spending and government regulation pressure group – interest group that works within the legal-political framework to influence companies’ behavior common law religious law Dodd-Franks Wall Street Reform & Consumer Protection Act
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Macroenvironment (cont.) Technology (p. 52) scientific and technological advancements in the industry and society at large process technological changes – alterations in how products are made and how enterprises are managed product technological changes – lead to new product features and capabilities of existing products or to completely new products e.g., electric car
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Macroenvironment (cont.) demographics – descriptive elements of people in society measures of various characteristics (age, education level, ethnicity) of the people population demographics influence: the size and composition of the labor force the market for products and services Demographics (p. 53)
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Rival firms The Competitive Environment (p. 55) Michael Porter’s Five Competitive Forces consists of five forces that can significantly influence the profitability of organizations in the same industry New entrants Suppliers Substitutes and Complements Customers Figure 2.4
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Porter’s Five Competitive Forces (cont.) Rival firms
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This note was uploaded on 02/16/2012 for the course BUSINESS 300 taught by Professor Daniels during the Spring '10 term at Rutgers.

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B&S2StudentVersion - Chapter Two The External...

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