CH 4 QUESTIONS

CH 4 QUESTIONS - BUS 204 Chapter 4The Marketing Environment...

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Chapter 4—The Marketing Environment 1. A(n) _____ is a defined group that managers feel is most likely to buy a firm's product. a. target market b. buying center c. aggregated unit d. consumer cluster e. demographic sample 2. Marketing managers cannot control _____, but they can sometimes influence it. a. where advertising is placed b. the external environment c. the sales force d. the distribution strategy e. product pricing 3. When a company engages in _____, it is implementing strategies that attempt to shape the external en- vironment in which it operates. a. synergistic control b. environmental management c. environmental control d. market control e. reactive management 4. _____ factors are environmental factors that include our attitudes, values, and lifestyles. a. Social b. Economic c. Political d. Competitive e. Demographic 5. Which of the following is the most difficult for marketing managers to forecast, influence, or integrate into marketing plans? a.
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CH 4 QUESTIONS - BUS 204 Chapter 4The Marketing Environment...

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