JL Chapter 06 questions

JL Chapter 06 questions - MKTG Chapter 6Consumer Decision...

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MKTG Chapter 6—Consumer Decision Making 1. Rod saw a television commercial for a Honda S2000 and wants to test drive one. The commercial is an example of a(n) _____ stimulus. a. internal b. external c. primary d. secondary e. non-personal 2. After a need or want is recognized, a consumer may be motivated to clarify the options available and generate an evoked set of brands. This occurs during which part of the consumer decision-making pro- cess? a. evaluation of alternatives b. information search c. cognitive dissonance d. consideration stage e. product identification 3. A product information source that originates with marketers promoting the product is referred to as a: a. manipulative information source b. primary information source c. secondary information source d. marketing-controlled information source e. biased information source 4. A group of brands, resulting from an information search, from which a buyer can choose is referred to as the buyer’s: a. evoked set b. primary set
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This note was uploaded on 02/16/2012 for the course MKTG 3310 taught by Professor Bandopadia during the Spring '12 term at Lamar University.

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JL Chapter 06 questions - MKTG Chapter 6Consumer Decision...

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