JL Chapter 07 questions

JL Chapter 07 questions - Chapter 7Business Marketing 1. _...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 7—Business Marketing 1. _____ is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. a. Secondary marketing b. Interactive marketing c. Business marketing d. High-level marketing 2. Since GE began accepting bids via the Internet, the length of the bidding process in GE's lighting division has been reduced from 21 days to 10. Since requesting the bids is easier, purchasing agents approach more potential vendors. The ability to locate more vendors has lowered the cost of goods by 5 to 15 percent. GE's experience illustrates: a. how using the Internet decreases competition b. how business marketing is becoming global c. how business marketing is using the Internet to become more efficient d. how the use of the Internet has influenced consumer markets to become larger and more powerful than business markets e. how the Internet increases efficiency in data exchange 3. _____ is a measure of a Web site’s effectiveness and is calculated by multiplying the frequency of
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/16/2012 for the course MKTG 3310 taught by Professor Bandopadia during the Spring '12 term at Lamar University.

Page1 / 2

JL Chapter 07 questions - Chapter 7Business Marketing 1. _...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online