JL Chapter 09 questions

JL Chapter 09 questions - MKTG Chapter 9Decision Support...

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MKTG Chapter 9—Decision Support Systems and Marketing Research 1. Everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans is referred to as: a. competitive intelligence b. marketing information c. decision support information d. marketing research e. observation 2. _____ is the creation of a large computerized file of customers' and potential customers' names, pro- files, and purchase patterns. a. Electronic targeting b. Sampling procedure specification c. Database marketing d. Competitive data mining e. Consumer behavior marketing 3. _____ is the process of planning, collecting, and analyzing data relevant to marketing decision making. The results of this analysis are then communicated to management. a. Data collection b. Artificial intelligence c. Decision support d. Marketing research e. Single-source research 4. The first step in the marketing research process is to: a. specify the sampling plan b. collect the data
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This note was uploaded on 02/16/2012 for the course MKTG 3310 taught by Professor Bandopadia during the Spring '12 term at Lamar University.

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JL Chapter 09 questions - MKTG Chapter 9Decision Support...

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