JL Chapter 11 questions

JL Chapter 11 questions - MKTG Chapter 11Developing and...

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MKTG Chapter 11—Developing and Managing Products 1. When Glade brand air freshener began marketing a clean linen-scented air spray, this represents which new product category? a. repositioning strategy b. new product line c. addition to an existing product line d. discontinuous innovation e. revision to existing products 2. For years, Diet Dr. Pepper has been considered a diet drink. After declining sales, the company is at- tempting to present Diet Dr. Pepper as an alternative to having a dessert. This is an example of a _____ strategy. a. discontinuous innovation b. niche c. new-product-line d. retargeting e. repositioning 3. When Apple Inc. recently introduced the new version of it’s iPhone 3G, it was twice as fast, and cost one half the price of the original iPhone. Since it was not trying to reach a new target market, Apple Inc. was using which new product strategy? a. improved product b. addition to an existing product line c. discontinuous innovation d. repositioned product e. new product line 4. Oakley, a manufacturer of protective eyewear for various kinds of sports, has introduced sunglasses that play music. The glasses weigh just a few ounces and can hold up to 120 songs. These sunglasses would be an example of a(n): a. repositioning strategy b. new product line c. addition to an existing product line d. discontinuous innovation e. revision to existing products
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5. The process of converting applications for new technologies into marketable products is called:
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JL Chapter 11 questions - MKTG Chapter 11Developing and...

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