JL Chapter 12 questions

JL Chapter 12 questions - MKTG Chapter 12Services and...

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MKTG Chapter 12—Services and Nonprofit Organization Marketing 1. A(n) _____ is the result of applying human or mechanical efforts to people or objects. a. application processor b. profit intermediary c. tangible product d. service e. nonprofit organization 2. PayPal allows you to pay for items that you buy at online sites such as eBay without exposing your credit card or bank account number. To use PayPal you simply select PayPal when checking out at the online store, and then allow PayPal to pay directly from a credit card or from your PayPal balance or linked bank account. PayPal would be classified as a: a. good b. tangible resource c. tangible product d. service e. nonprofit organization 3. A service cannot be touched, seen, tasted, heard, or felt in the same manner in which goods can be sensed and, therefore, is referred to as: a. impervious b. extraneous c. synergistic d. perishable e. intangible 4. Which unique characteristic of services means consumers must be present during the production? a.
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This note was uploaded on 02/16/2012 for the course MKTG 3310 taught by Professor Bandopadia during the Spring '12 term at Lamar University.

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JL Chapter 12 questions - MKTG Chapter 12Services and...

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