Chapter 13—Marketing Channels
A _____ is a business structure of interdependent organizations that reaches from the point of product
origin to the consumer.
facilitating agency or place member
marketing mix intermediary
selective distribution channel
marketing channel or channel of distribution
transportation channel or channel of movement
Marketing channels can achieve economies of scale through:
overcoming spatial discrepancies
specialization and division of labor
overcoming temporal discrepancies
overcoming discrepancies of quantity
A discrepancy of _____ is the difference between the amount of product produced and the amount an
end user wants to buy.
When an intermediary in the channel of distribution owns the merchandise and controls the terms of
the sale, this is referred to as:
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