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Unformatted text preview: MKTG Chapter 14—Supply Chain Management 1. The connected chain of all of the business entities, both internal and external to the company, that per- form or support the logistics function is known as the: a. channel of distribution b. intermediary link c. physical distribution integration d. reseller network e. supply chain 2. _____ coordinates and integrates all of the activities performed by channel members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value. a. Yield management b. Channel power c. Materials handling d. Supply chain management e. Physical distribution 3. _____ integration is the ability of two or more companies to develop social connections that serve to guide their interactions when working together. a. Relationship b. Social c. Customer d. Materials and service supplier e. Technology and planning integration 4. Through the use of automatic shipping notices, Ace Hardware is effective at removing unnecessary...
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This note was uploaded on 02/16/2012 for the course MKTG 3310 taught by Professor Bandopadia during the Spring '12 term at Lamar University.
- Spring '12