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Unformatted text preview: 4. Open ended questions – allows respondent to express opinion 5. Dichotomous question – yes/no 6. Closed-ended/fixed alternative – predetermined choices 7. Scale questions – semantic differential, liker scale[1-5] 8. Demographic questions – details about personal/household characteristics used to segment 9. Sales forecast – total sales of a product that a firm expects to sell during a specificied time period. Assumes environment conditions, consumer preferences, competition. Top down, build up, direct, lost horse. Asking people who are likely to know something about future sales 10. Sampling – select representative elements from population 11. Statistical inference – drawing conclusions from data sample...
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This note was uploaded on 02/16/2012 for the course MARKETING 33 taught by Professor Filipazzo during the Fall '11 term at Rutgers.
- Fall '11