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Unformatted text preview: 4. Ways to segment markets a. Geographicly b. Demographically c. Psychographic personality, lifestyle, needs, birds of a feather. . d. Behavioral purchase behavior 5. Market product grid framework that relates market segments of potential buyres to products offered or potential marketing actions. Estimate market seize for each market product combination 6. Positioning product a. Head-to-head: competing directly with competitors on similar attributes b. Differentiation distinguishing product as different 7. Perceptual maps displaying/graphing in two dimensions location of product/brand in minds of consumers vs competitive offerings...
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This note was uploaded on 02/16/2012 for the course MARKETING 33 taught by Professor Filipazzo during the Fall '11 term at Rutgers.
- Fall '11