This preview shows page 1. Sign up to view the full content.
Unformatted text preview: demand for fuel efficient cars will undoubtedly increase. In fact, this is a solid decision because it can even be seen now that the sales of SUVs that have high consumption of fuel are being avoided by consumers. The cons of this decision are that the SUV is undeniably a profitable automobile and it would be rational to continue its production till the sales of the SUV actually start steadily falling. The other con of this decision, is that the company is seen publically as an SUV manufacturer and substantial restructuring will be required before consumers can recognize it to be a small, fuel efficient car maker. References www.economist.com/businessfinance/displaystory.cfm?story_id. .. www.autonews.com/ - www.guardian.co.uk/. ../automotive-industry askville.amazon.com/DECLINE-SUV. ..decline. ../AnswerViewer.do?. www.automotivedigest.com/view_art.asp? articlesID=20016 www.reuters.com/article/idUSTRE49J6NW20081020 abcnews.go.com...
View Full Document
- Spring '12