Principles of Marketing_Unit1_IP

Principles of Marketing_Unit1_IP - Principles of Marketing...

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Principles of Marketing Unit 1 Individual Project Kregg M. Soltow 8/30/2010 American Intercontinental University Choose two competing products with which you are familiar. Briefly describe the two products. 1. Hemp Fiber 2. Cotton Industry, Industry Leader: Hemp Fiber: Canada www.Hempline.com Cotton: Fruit of the Loom Each product's sales figures or market share Hemp Fiber: 1% market share Cotton: 70-90% market share Fluctuation in sales of products (year to year or seasonally) Hemp Fiber: Seasonal Cotton: Seasonal Product 1 Product 2 Description of Product Hemp Fiber: Bio fiber to make textiles Cotton Fiber: Bio fiber to make textiles Place (Distribution) Internet, Some small resellers Worldwide mass retail corporations Product Placement All fiber needs Majority clothing Pricing Techniques No sales, promotions, no coupons Daily retail sales of different clothing. Promotions No media messages produced television, radio, print,
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Place (Distribution) 1. Where are the two products found? Are they in the same outlets? 2. Do some outlets exclusively sell one or the other? Provide more detail. Hemp Fiber:
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This note was uploaded on 02/17/2012 for the course ITCO 101 taught by Professor Gugenhiem during the Spring '12 term at AIU Online.

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Principles of Marketing_Unit1_IP - Principles of Marketing...

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