Principles of Marketing_Unit3_IP (1)

Principles of Marketing_Unit3_IP (1) - Principles of...

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Principles of Marketing Unit 3 Individual Project Kregg M. Soltow September 12, 2010 American Intercontinental University At the time Amazon.com was launched it had more publicity then physical customers. For years the company’s stock price rose but profits were just not there (Frey & Cook). In fact, although founded in the 1994 Amazon.com did not post its first profit until 2004 (Frey & Cook). At one time its investors were considered brilliant when company stock, due to no more than technology dreams, soared to several hundred dollars per share (Frey & Cook). These same investors were later laughed at when the dot.com bubble burst and the stock plummeted. Undaunted however, Amazon.com survived, thrived and has become a powerhouse corporation. Amazon.com was launched with the belief that consumers wanted to directly buy from the items they wanted to buy and have them delivered to them without the need of leaving their homes, offices, or schools. The company began by selling mainly books, an item that a consumer
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Principles of Marketing_Unit3_IP (1) - Principles of...

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