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Principles of Marketing_Unit4_DB

Principles of Marketing_Unit4_DB - The New York Times More...

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Principles of Marketing Unit 4 Discussion Board Kregg M. Soltow September 15, 2010 American Intercontinental University Find a product or service that advertises in both of these mediums: Internet ads and television commercials I have chosen the product, automobiles. Share an effective Internet ad with the class by providing a link to a Web site. http://www.fordvehicles.com/?searchid=426441|28125566| 205373347&ef_id=2519:3:s_d150c5d4e005ce9148fe95b06dc43430_3353178724:TJD2t wqoEEMAAEJdpT4AABM4:20100915163919 What method of advertising do you think is most effective and why? Use supporting research data if possible and cite sources. Obviously, the most cost effective method of advertising between the two would be the internet ads. However, not everyone in the market of buying a vehicle is involved with the internet, making the most beneficial choice the television based ads. (Brian Stelter (2009-02-12). "Fox TV’s Gamble: Fewer Ads in a Break, but Costing More".
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Unformatted text preview: The New York Times ) More of the American public watches television then participates in internet based activities, therefore in order for a company to reach its goal of as many possible consumers as able, my opinion would be to go with the sure thing of prime time television spot advertising. • What method do you think is most cost-effective? Use supporting research data if possible and cite sources As I previously stated, the most cost effective method would that of internet advertising. ( Mohan Chen, 2010, Television Advertising Costs) A 30-second time slot in a medium-sized market can be purchased for as little as $5 per 1,000 viewers, meaning that you could pay less than $100 per commercial slot. But when a company is trying to reach the largest viewer base possible that rate climbs dramatically....
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