Unformatted text preview: The New York Times ) More of the American public watches television then participates in internet based activities, therefore in order for a company to reach its goal of as many possible consumers as able, my opinion would be to go with the sure thing of prime time television spot advertising. • What method do you think is most cost-effective? Use supporting research data if possible and cite sources As I previously stated, the most cost effective method would that of internet advertising. ( Mohan Chen, 2010, Television Advertising Costs) A 30-second time slot in a medium-sized market can be purchased for as little as $5 per 1,000 viewers, meaning that you could pay less than $100 per commercial slot. But when a company is trying to reach the largest viewer base possible that rate climbs dramatically....
View Full Document
- Spring '12
- Marketing, Infomercial, Television advertising, 60 minutes, COST EFFECTIVE METHOD