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Unformatted text preview: The New York Times ) More of the American public watches television then participates in internet based activities, therefore in order for a company to reach its goal of as many possible consumers as able, my opinion would be to go with the sure thing of prime time television spot advertising. What method do you think is most cost-effective? Use supporting research data if possible and cite sources As I previously stated, the most cost effective method would that of internet advertising. ( Mohan Chen, 2010, Television Advertising Costs) A 30-second time slot in a medium-sized market can be purchased for as little as $5 per 1,000 viewers, meaning that you could pay less than $100 per commercial slot. But when a company is trying to reach the largest viewer base possible that rate climbs dramatically....
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This note was uploaded on 02/17/2012 for the course ITCO 101 taught by Professor Gugenhiem during the Spring '12 term at AIU Online.
- Spring '12