Principles of Marketing_Unit5_IP

Principles of Marketing_Unit5_IP - UNIT 5 INDIVIDUAL...

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UNIT 5 INDIVIDUAL PROJECT Principles of Marketing UNIT 5 INDIVIDUAL PROJECT Kregg M. Soltow September 22, 2010 American Intercontinental University Abstract: Google Android is a mobile operating system developed by Google and is based upon a modified version of the Linux kernel. It was initially developed by Android Inc. (a firm purchased by Google) With the exception of brief update periods, Android has been available as open source since October 21 2008. Google published the entire source code under a free Apache License. With the Apache License, vendors can add proprietary extensions without submitting those back to the open source community. The very first commercially available phone to run the Android operating system was the HTC Dream and is now available on over 25 separate models just offered by HTC alone. Research company Canalys estimates that by Q2 2009, Android had a 2.8% share of the worldwide smartphone market. And by the following quarter the market share had grown to 3.5%. (AppleInsider, 2009) Also, according to an interview with Eric Schmidt in The Guardian, Android is getting 160,000 new users per day which is up from 100,000 per day jus 6 month ago. As of August 4, 2010 Google is now activating 200,000 new phones to the Android platform per day. (Eric Schmidt, 2010)
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UNIT 5 INDIVIDUAL PROJECT Body: Describe the main line of business of the company Google Inc. is putting mobile technology first, because it is the meeting point for the three things that matter: computing, connectivity and the cloud. Google CEO Eric Schmidt even believes that phones will replace credit cards, for example, as they are
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Principles of Marketing_Unit5_IP - UNIT 5 INDIVIDUAL...

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