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strategicplanningconcepts-124225347693-phpapp01

strategicplanningconcepts-124225347693-phpapp01 - Some...

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Some Concepts to Help the Development of a Strategic Planning April 2008 Mário Luís Tavares Ferreira
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Strategic Planning Goals / Objectives SWOT Analysis Strategy Implementation Measurement and Evaluation
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SWOT Internal Environment Strengths Weaknesses World class product Financial resources Know-how Technical support Internal processes Channels network External Environment Opportunities Threats Water & Energy crises Environment awareness Productivity improvement Competitors market share Euro X Dollar Technology development
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TOWS matrix Strengths Weaknesses Opportunitie s S-O strategies W-O strategies Threats S-T strategies W-T strategies S-O strategies pursue opportunities that are a good fit to the companies strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats. W-T strategies establish a defensive plan to prevent the firm's weaknesses from making it highly susceptible to external threats.
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PEST analysis A scan of the external macro-environment in which the company wants to operate (or operates) and can be expressed in terms of the following factors: P olitical E conomic S ocial T echnological
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Total sales Company’s sales Product lines Product config Product items Sector sales Product Level Territory Region Country Client World Geographical Level Short term Medium term Long term Timing Level Ninety ways to measure demand (6 x 5 x 3)
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Porter 5 Forces
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Value Chain Identification of client’s necessities Identification of client’s necessities Satisfaction of Client’s necessities Satisfaction of Client’s necessities Innovation Process Process Operation Operation Process Process Post Sales Post Sales Process Process Market Market identification identification products / products / services services definition definition products / products / services services creation Delivery Delivery products products and and services services Services Services to the to the clients clients
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