strategicplanningconcepts-124225347693-phpapp01

strategicplanningconcepts-124225347693-phpapp01 - Some...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Some Concepts to Help the Development of a Strategic Planning April 2008 Mário Luís Tavares Ferreira Strategic Planning Goals / Objectives SWOT Analysis Strategy Implementation Measurement and Evaluation SWOT Internal Environment Strengths Weaknesses World class product Financial resources Know-how Technical support Internal processes Channels network External Environment Opportunities Threats Water & Energy crises Environment awareness Productivity improvement Competitors market share Euro X Dollar Technology development TOWS matrix Strengths Weaknesses Opportunitie s S-O strategies W-O strategies Threats S-T strategies W-T strategies S-O strategies pursue opportunities that are a good fit to the companies strengths. W-O strategies overcome weaknesses to pursue opportunities. S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats. W-T strategies establish a defensive plan to prevent the firm's weaknesses from making it highly susceptible to external threats. PEST analysis A scan of the external macro-environment in which the company wants to operate (or operates) and can be expressed in terms of the following factors: P olitical E conomic S ocial T echnological Total sales Company’s sales Product lines Product config Product items Sector sales Product Level Territory Region Country Client World Geographical Level Short term Medium term Long term Timing Level Ninety ways to measure demand (6 x 5 x 3) Porter 5 Forces Value Chain Identification of client’s necessities Identification of client’s necessities Satisfaction of Client’s necessities Satisfaction of Client’s necessities Innovation Innovation Process Process Operation Operation Process Process Post Sales Post Sales Process Process Market Market identification identification products / products / services services definition definition products / products / services services creation creation Delivery Delivery products products and and services services Services Services to the to the clients clients Life cycle...
View Full Document

This note was uploaded on 02/17/2012 for the course ITCO 101 taught by Professor Gugenhiem during the Spring '12 term at AIU Online.

Page1 / 31

strategicplanningconcepts-124225347693-phpapp01 - Some...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online