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BUS 485 Strategic Management Course Information: This is a capstone course in business and management that includes the gradual development of a comprehensive and integrative business plan. This course is designed to assist students in their development as managers, servant leaders, and successful strategic thinkers. Management, marketing, accounting, Fnance, economics, global perspectives, law, and political issues are covered during this course. It is a writing-intensive course that will help students develop competencies such as critical thinking, effective communication, leadership, and global awareness. Prerequisites ±IN 350, MGT 420, MKT 245, and senior status. Required Course Materials: Hitt, M. A., Ireland, R. D., and Hoskisson, R. E. (2010). Strategic management (9th ed.). Mason, OH: Thomson South-Western. ISBN: 9780538753111 Articles http://www.economist.com/displaystory.cfm?story_id=14447276 QuickMBA. (2004). Global strategic management. Retrieved July 14, 2005, from http://www.quickmba.com/strategy/global/ QuickMBA. (2004). SWOT analysis. Retrieved May 31, 2005, from http://www.quickmba.com/strategy/swot/ Refer to individual modules for other speciFc required readings and resources. If you need help formatting assignments, go to the Writing Center in the Student Success Center, read the style guide, and use the templates for this course. Topics, Objectives, and Assignments: Module 1: Topic and Objectives
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Strategic Management and Strategic Competitiveness Defne the Resource-Based Model Design Vision and Mission Describe the Strategic Management Process Module 1: Assigned Readings Text: Hitt, Ireland, Hoskisson, Chapter 1 Module 1: Assignments Executive Summary for the Capstone Project 1) The Capstone Project will consist oF the creation oF a market entry or a market expansion plan. The fnal assignment is due by the end oF Week Eight. However, each week, the student will write a specifc portion oF the outlines as described in each module. State clearly what your choice is: A market entry plan (could be new business) or a market expansion plan 2) Review the "Capstone Project" document, located within the Additional Resources Folder in Canyon Connect. 3) Create an Executive Summary DraFt (750-1500 words with two page maximum) a. Describe brie±y the context and your organization. b. Articulate the vision, mission, and strategy oF your organization (or business unit or division). c. What are its sustainable sources oF competitive advantage? d. What is the business opportunity? How will you make money and how much?
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4) Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. 5) Your paper must be written with sentences that are double spaced and a font size of 12.
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This note was uploaded on 02/17/2012 for the course ECN 360 taught by Professor Na during the Spring '12 term at Grand Canyon.

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Printer Friendly Version - BUS 485 Strategic Management...

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