Lecture 3 - Media and the Construction of Meaning...

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Media and the Construction of Meaning Identify examples of cultivation effects. Develop a personal opinion concerning the warning labels/ratings on packaged music. Examine examples of parasocial behavior. Support a position on the issue of video game violence and its effect on behavior. READINGS Read chapter 9 in the textbook. Read "Cultivation Theory," by Chandler, located on the Aberystwyth University Web site at http://www.aber.ac.uk/media/Documents/short/cultiv.html Read "The Social Learning Theory," by Isom, located on the Florida State University Web site at http://www.criminology.fsu.edu/crimtheory/bandura.htm Read "Video Games Have Become a Scapegoat for Violent Behavior" by Ferguson, from Chronicle of Higher Education (2007), located in the GCU eLibrary at 2011. http://ic.galegroup.com.library.gcu.edu:2048/ic/ovic/ViewpointsDetailsPage/ViewpointsDetailsWindow? displayGroupName=Viewpoints&action=e&windowstate=normal&catId=&documentId=GALE%7CEJ3010153260&mode=view&userGroupName=canyonuniv&jsid=95 Read "Video Games Foster Violent Behavior" by Bickham, from Gale Opposing Viewpoints In Context (2011), located in the GCU eLibrary at http://library.gcu.edu:2048/login?url=http://search.proquest.com/docview/214657006?accountid=7374 Read "Violent Video Games: Rehearsing Aggression" by Carll, from Chronicle of Higher Education (2007), located in the GCU eLibrary at http://library.gcu.edu:2048/login? url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=25848151&site=ehost-live&scope=site Read "Grand Theft Scapegoat" by Koffler, from Reason (2005), located in the GCU eLibrary at http://library.gcu.edu:2048/login?url=http://search.ebscohost.com/login.aspx? direct=true&db=a9h&AN=18255934&site=ehost-live&scope=site Read "Sex and Violence: Is Exposure to Media Content Harmful to Children?" By Kotrla, from Children & Libraries (2007), located in the GCU eLibrary at http://library.gcu.edu:20 url=http://vnweb.hwwilsonweb.com.library.gcu.edu:2048/hww/jumpstart.jhtml?recid=0bc05f7a67b1790e05ffc7b82686c1ca7acd468603eceb394af0ee99f36be0b60f35f8fff21e312 INTRODUCTION One of the primary areas of focus for media researchers has been the effects that mediated messages have on the construction of meaning. In other words, how do the messages peo affect the way they view and understand the world? The follow-up to this question is often, how does this new understanding of the world affect behavior? One of the key figures in med
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