Apples Corporate Social Responsibility
Our environmental focus.
We know that the most important thing we can do to reduce our impact on the environment is to improve our products. That’s
why we design them to use less material, ship with smaller packaging, be free of many toxic substances, and be as energy
efficient and recyclable as possible. With every new product, we continue our progress toward minimizing our environmental
About 97 percent of Apple’s carbon footprint is directly related to our products — from manufacturing to customer use to
recycling. The remaining 3 percent is related to our facilities. So while other companies talk about making their offices more
energy efficient, Apple is focused on reducing the impact our products have on the environment.
Over the past decade, Apple’s designers and engineers have pioneered the development of smaller, thinner, and lighter
products. As our products become more powerful, they’re using less material to produce and generating fewer carbon
emissions. For example, although today’s 21.5-inch iMac is more powerful and has a much larger screen than the first-
generation, 15-inch iMac, it is designed with 50 percent less material and generates 35 percent fewer carbon emissions.
Toxic substance removal.
Designing greener products means considering the environmental impact of the materials used to make them. From the glass,
plastic, and metal in our products to the paper and ink in our packaging, our goal is to continue leading the industry in reducing
or eliminating environmentally harmful substances.
The greatest environmental challenge facing our industry today is the presence of toxic substances such as arsenic,
brominated flame retardants (BFRs), mercury, phthalates, and polyvinyl chloride (PVC) in products. Although most countries
still allow use of these substances, we have worked with our manufacturing partners to eliminate them from our products. Not
only is every product we sell free of BFRs and other harmful toxins, we have also qualified thousands of components to be free
of elemental bromine and chlorine, putting us years ahead of anyone else in the industry. In addition, every display we make —
whether it’s built into a system or available as a stand-alone — features mercury-free LED backlighting and arsenic-free glass.