Feb 6 - Feb 6 I II III Super Bowl Commercials A Stuart...

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Feb. 6 I. Super Bowl Commercials A. Stuart Elliot NYTimes Review A.a. Miller lite, truck A.b. Did not like the go daddy commercial A.c. Dorito Commercial A.c.i. Most popular spot A.d. Honda’s Ferris Beuller’s Day Off II. Environmental Context of IBP Campaigns A. N.H.T.S.A. Fuel Efficiency Standards for 2025 B. Marco Environment being encaged by all the changes. B.a. Within the marketing plan there is a marketing mix III. The Marketing Concept A. A philosophical way of looking at what brands and companies do. B. Thinking about how firms view their customers C. This concept proposes a better way of constructing business D. A consumer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying the firm’s objective. E. Companies that adopt the marketing concept… E.a. Develop an organizational culture based on shared beliefs about marketing. F. Consumer Orientation – customer is the king/queen of business culture.
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