February 13 - February 13 I. II. III. IV. V. VI. VII. VIII....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
February 13 Public Relations I. PR vs. Advertising A. Education v. B. Builds credibility v. build image C. Generates quality leads v. Quantity Leads D. Little control over content v. Controlled content E. Hard to measure v. Standards for measurement II. A. High fashion ad B. Collection of models that are III. Images and values Conveyed by Advertising IV. Mirror and influence A. Influence young people B. Four year old daughter says “won’t really work like that will it?” C. Reflect what are greed are, concerns and interest D. Reflect who we are, where we’d like to go, what we’d like to be E. Brand images – a mental image that reflects the way a brand is perceived , including all the identification elements, the product personality, and the emotions and associations evoked in the mind of the consumer F. Transformational advertising F.a.Can transform ad through consumer experience F.b.E.x. NIKE V. Steve A. Director make sure they are into the shoot B. Into the detail C. Point of view from the director
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/18/2012 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas at Austin.

Page1 / 2

February 13 - February 13 I. II. III. IV. V. VI. VII. VIII....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online