February 15 - February 15 I. Exam 1 A. B. C. D. E. II. III....

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February 15 I. Exam 1 A. Honor code B. 50 questions: 25 class/25 text C. Fill from front row D. UT ID required E. Textbook notes/concept ideas E.a. 100% on text book notes E.b. Concept slide II. How to score well on my multiple choice exams, blackboard III. Exam expectations A. 10 of the 50 pretty easy B. 30 of the 50 middle C. 10 of the 50 hard D. Know the list E. Don’t read too much into question IV. Images and Values Conveyed by Advertising A. Image in our culture is unhealthy B. Jean Kilbourne’s film on advertising C. Women as sexual objects V. Think about what you buy and what you buy into A. Be more objective with what you buy into. B. Eyes wide open C. Don’t fall prey into messages D. Casting a vote into every purchase that you make E. Complain F. Marketers assume that for every tweet or call: F.a.There are 1,000 people who are upset! G. “M” word in marketing: Materialism G.a. Advertising people don’t want to talk about it G.b. Encourages people to buy things H. “Advertising, PR, IBP encourages people to want more
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This note was uploaded on 02/18/2012 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas at Austin.

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February 15 - February 15 I. Exam 1 A. B. C. D. E. II. III....

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