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Unformatted text preview: urban markets d. Total charge for the art is $15,000 each artist received $400. Began three days in advance to finish chalk art before the show opened. e. National campaign launch e.i. Dogs rule e.ii. If you can convince dog owners that you really love dogs they will do business with you. f. Guerrilla Marketing Chalk Art Murals f.i. Generate conversation value and buzz f.ii. PR used to spike media coverage f.iii. Web site tie-in f.iv. Inexpensive f.v. Coordinated with the launch of “dogs rule” f.vi. Murphy’s law: Rain washed the chalk away! E. IBP Campaign Lesson: a. “Shop the world, steal from the best.” b. Promoting a restaurant you could use chalk art...
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- Spring '07
- Advertising, 21st century, Guerrilla marketing, Min Farshaw, chalk art