Unformatted text preview: c.5) Started walking as much as possible c.6) Story of Jared inspired a report to write about it in the student newspaper c.7) Freelance writer wrote a story over it in Men’s Health “Crazy diets that work” c.8) Franchisee, bob, found the article and contacted an agency to do an ad and find the guy that lost all the weight. c.9) Marketing director at subway was not impress. Lawyers where not impressed, can’t make that claim because it appears to be making a medical claim c.10) First commercial ran Jan 1, 2000. Jan 2, 2000 people want to know information on the guy that is losing all the weight. c.11) Sales spike due to Jared campaign (c.11.i) Jared story proves that idea spotting works...
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- Spring '07
- Advertising, Jared, Jared Fogle, campaign big idea, Simple basic idea