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Unformatted text preview: Week 2 - Assignment 2 McDonald's Mini Case Dustin Taylor Chadron State College MGMT 620 High Performance Leadership Measurable Factors of the Success of the Turnaround Plan Gross Profits In 2002, the net income of McDonald's was $992 million. The net income increased steadily over the rest of the decade to $4.9 billion. That is almost a 500 percent increase in an 8 year span after the turnaround plan was implemented. Stock Prices During that same period of time, since the turnaround plan, the price of a share of McDonald's stock has risen from about $15 to over $60. That's an increase of about 400 percent. The stock has continued to soar, and is listed at over $100 per share at the time this was written. Cleanliness Many people may argue that cleanliness is not a measurable factor. That's true, it may not show up in a financial statement, but I think cleanliness can be measured. Think of the cleanest house you have ever walked into. Now, think of the dirtiest. I would bet that there are ways to house you have ever walked into....
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This note was uploaded on 02/18/2012 for the course MGMT 620 taught by Professor Pogue during the Spring '12 term at Chadron State College.
- Spring '12