C315+syllabus++Spring+2012 - C315 Advertising and Consumer...

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C315 Advertising and Consumer Culture Section 33907, Spring 2012 TR 1:00-2:15 PM, Classroom Office Building 203 Instructor: Jeremiah Donovan Office: 800 East Third St. (two buildings east of Acacia) OH: T 2:45-3:45 PM and W 1:00-2:00 PM, or by appt. in the University Union Starbucks (Meetings can also be held upon request in my office if a less public forum is required) Email: jsdonova@indiana.edu (the best way to get in touch with me) Textbooks and readings: Cross, Gary. An All-Consuming Century: Why Commercialism Won in Modern America . NY: Columbia UP, 2000. *Other course readings posted under “Resources” tab on Oncourse class page Course Objectives: The main goal of this course is to gain a fuller understanding of advertising and consumer culture in America. Though we will recognize inherent global trends and influences, our focus will be on 1) the distinct brand of consumer culture that has developed in America and 2) the advertising culture that helps drive that consumerism. Toward that goal, we will chart a history of the development of consumer capitalism in America. In addition, we will investigate the history of the advertising culture that has developed almost simultaneously. Finally, and most importantly, we will interrogate the lived realities that a consumer society dictates. For instance, how are our everyday lives influenced by advertising and consumer culture? What do the things you consume say about you? How are you insinuating yourself into larger identity groups through consumption? How much of what we think of as the “American Dream” has less to do with things like civil liberties and democracy and more to do with consumer capitalism? Why were the World Trade Centers attacked most prominently, even before the Pentagon was targeted? To put it more generally, what information, ideas, and values are communicated in advertising? In addition, from an industrial standpoint, what role does advertising play in television, movies, magazines, and other media? How do manufacturers and retailers create "brand-name" products, and why do we care about these brands? What do advertisers know about consumers? These are just a few preliminary questions that show the kinds of ways that we will investigate our own imbrications in consumer culture. Hopefully, by class’s end, you will have a set of tools to critically question and
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This note was uploaded on 02/21/2012 for the course CMCL-C 315 taught by Professor Lahey during the Spring '10 term at Indiana.

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C315+syllabus++Spring+2012 - C315 Advertising and Consumer...

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