October 5, 2011
Technical Elements in Seinfeld
Within every given text, in television, film, and so on, there lie compositional and
technical elements that have a significant effect on viewers.
To try and choose the most
innovative show that aesthetically has reshaped the nature of other programs and left a lasting
impact on viewers is almost impossible.
However, focusing on an important favorite,
commercial chartbuster, and cultural phenomenon, such as the American television sitcom,
, the impact of technical elements can be recognized through the show’s strong and
consistent compositional and narrative structures.
The most important aspect of
to address is the promotion that was behind the
show in the 1990’s which was “the show about nothing.”
The set up of
is in the
everyday life of stand-up comedian, Jerry Seinfeld.
Given the nature of his job, Jerry is left with
not much to do but hand out with his three best friends thus earning the show a reputation for
“being about nothing.”
casting itself as a “show about nothing” was a
marketing and promotional success.
This tagline associated with the sitcom was able to profile a
difference in the marketplace among other comedies at the time.
about character in action.
The catalyst of action is provided by situations producing conflicts.
So what makes
According to the text Television and Criticism
, what is
special and genius about
“is the way in which it deliberately foregrounds the quotidian
nature of its dilemmas – its everydayness,” (pg. 96).
Since the show lacks an agenda and has a simple set up, it relies heavily on the central
cast being “judgmental, paranoid, mean-spirited, and distrustful when dealing with the world,”