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babbit marchand 1 - AMS 206 Marchand/Babbitt Assignment...

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AMS 206 Marchand/Babbitt Assignment March 24, 2011 Babbitt/Marchand Reading Homework A prevalent theme in both Sinclair Lewis’s novel, Babbitt , and Roland Marchand’s history of advertising during the interwar period, Advertising the American Dream: Making Way for Modernity , 1920-1940 is the idea that consumers during this time could overcome anxieties they felt in trying to reach a higher status if they purchased modern products. While Marchand presents numerous advertisements that reiterate this idea, the concept is presented noticeably in Babbitt through George Babbitt’s obsession with modern conveniences, i.e. contemporary cars and the newest technology – the alarm clock. While products of modern technology are emphasized greatly in both Babbitt and Advertising the American Dream: Making Way for Modernity , it is the concept of a family circle accommodating these modern products that was advertised repeatedly in these two texts.
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