Final paper - AMS 206 Artifact Analysis May 3, 2011...

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AMS 206 Artifact Analysis May 3, 2011 Artifact Analysis – Bethenny Frankel In recent years, there has been an explosion in the fitness and health revolution. The idea of being healthy and staying in top notch shape is constantly being stressed worldwide. Weight loss supplements, like Quick Trim, fad diets, for example Atkins, and crash diets are often advertised on television and in magazines – virtually anywhere that allows for product placement. Marketers of these products tap into the insecurities of consumers and use glamorous and admirable celebrities to endorse the certain product. These unhealthy and detrimental alternatives are advertised as positive options for consumers to use in order to cleanse and detoxify their bodies while burning fat and sometimes even reducing cellulite. 1 While most of the time results are never seen, if these options are successful they are often quickly reversed as soon as one begins to wean off the selected diet they originally chose. The goal of any diet is to help one lose weight and to keep it off. Any diet that restricts calories will accomplish the first task; however, invariably the lost weight returns. Bethenny Frankel, a natural food chef and entrepreneur, disregards quick solutions for losing weight and advocates a healthy lifestyle instead. Bethenny has created a brand name for herself, by progressing from a television personality to a New York Times bestselling author, founder of Skinnygirl Margarita and Skinny Daily cleansing products, fitness instructor in her “Body by Bethenny” yoga DVD, and creator of problem-solving shape wear. 2 For Bethenny, creating a healthy cookie recipe turned into a 1 "Review Of America’s Celebrity Weight Loss Product!" Quick Trim. Accessed April 26, 2011. Last modified 2011. http://www.quicktrim.org/. 2 Frankel, Bethenny. "Bethenny's Bio." Bethenny Frankel. Accessed April 31, 2011. Last modified 2011. http://www.bethenny.com/bethenny/bio/.
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business, sipping a low calorie cocktail turned into the Skinnygirl Margarita, and discovering how to be naturally thin became a New York Times Best Seller. 3 With her “small ideas become large business ventures” entrepreneurial mentality, Bethenny Frankel and her products have become cultural artifacts representing a realm of healthy living. Bethenny Frankel was first introduced to the public when she appeared on NBC’s “The Apprentice: Martha Stewart.” Her wit and humor caught network executives’ attention and they soon realized they could not ignore the way she was able to captivate an audience. As a result, Bethenny was placed on Bravo’s hit reality series “The Real Housewives of New York City.” Frankel appeared on the show for three memorable seasons and emerged as the star of the show. With a continually growing network of fans, Bravo decided to give Bethenny her own show.
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Final paper - AMS 206 Artifact Analysis May 3, 2011...

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