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Tutorial Questions Chapter 9.docx - Tutorial Questions...

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Tutorial Questions Chapter 91) ________ is the only element in the marketing mix that produces revenue.A) PriceB) PlaceC) PromotionD) ProductE) Profit
2) ________ uses buyers' perceptions of what a product is worth as the key to pricing.
3) ________ pricing involves setting prices based on the expenses involved in producing,distributing, and selling a product plus a fair rate of return for a company's effort and risk.
4) Rent, electricity, and executive salaries that do not vary with production or sales level arereferred to as ________ costs.
5) Which of the following statements about break-even analysis is most likely true?A) It determines how customer-perceived value changes with value-added pricing.B) It is a tool used to calculate fixed costs.C) It is used to determine the maximum price that can be set on a product.

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Term
Fall
Professor
Chaw Lee Yen

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