Unformatted text preview: o Estimate competition o Provide service-Marketing makes sure THE RIGHT goods and services are produced-Production just makes the goods and provides the service.-In tandem, both aim to create customer satisfaction.-Micro view o Set of activities o Performed by individual organizations-Macro view o Social process o Matches supply and demand-Central Markets arise.-Ethics o Sometimes, market needs don’t match up with Firm needs and profits, and all needs and desires aren’t met. o Examples: orphan drugs (drugs that could help people but aren’t put out because they wouldn’t be profitable), or bottled water (people like the conveniences with it, but it takes tons of resources to make plastic bottles)....
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- Fall '11
- Marketing, Want, *First case study, account different desires, account consumer satisfaction