class 4

Class 4 - -Nontraditional household formation-Asian and Hispanic dominated immigration-Rising ethnicity and multicultural awareness-Evolving social

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Marketing: Buying behavior, buyer decision making process. 1/30/12 Exam - 40 multiple choice - 3 short answer - Chapters 1-5 - Practice exam questions on L drive. - Check slides online Decision variables - Economic needs - Psychological variables - Social - Purchase situation Seven major trends in US Demographics beyond 2012 - Aging of America - Continued slowdown of birthrate…getting closer to replacement rate. - Uneven regional growth
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Unformatted text preview: -Nontraditional household formation-Asian and Hispanic dominated immigration-Rising ethnicity and multicultural awareness-Evolving social metaphor from 1900-1960s “melting pot” to a “salad bowl.” Needs, Wants, Drives all influence decision making. Importance in decreasing order… 1) Physiological 2) Safety needs 3) Social needs 4) Personal needs...
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This note was uploaded on 02/22/2012 for the course BUSI 406 taught by Professor Perreault during the Fall '11 term at UNC.

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