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Unformatted text preview: systems-Outside data: internet, libraries, governments, trade associations, universities, private organizations of research Focus Group, uses:-Generating hypotheses-Structuring questionnaires-Developing new product concepts-Pretesting new products-Idea generation-Interpreting quantitative results-When managers do not know what to do Focus Groups specs-8 to 12 participants-Hour-90 mins-Participants are in the target market or potential market-Structure the group by age, gender, friends-Payment as incentive usually-Quantitative OR qualitative research in a group...
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This note was uploaded on 02/22/2012 for the course BUSI 406 taught by Professor Perreault during the Fall '11 term at UNC.
- Fall '11