February 14, 2011
Group 1: eHarmony
eHarmony is an online dating website that uses relationship science to match single men
and women for long-term relationships.
According to eHarmony, 5% of married couples in the United States had met online
When users sign up on eHarmony, the eHarmony Labs (a relationship research facility)
assess the individual’s preferences in order to optimize the matching process.
When signing up for eHarmony, individuals are asked various questions concerning
gender, birthdate, how important your match’s age is to you, religious views, current
marital status, highest level of education, how important your match’s education is to
you, your personal income, occupation, height and what ethnicity you prefer to date.
About one in five people are not suitable for the service for reasons including that the
user is currently married or has been married more than four times, is under the minimum
age of 21, provides inconsistent answers in the profile, or fails its dysthymia scale.
eHarmony did not initially offer same-sex matches, but now it does through its separate
service, Compatible Partners.
Once a new user has been approved and has answered 258 questions about themselves
and what they’re looking for in a partner, eHarmony begins to match members regardless
of their subscription status (paying or non-paying members).
Group 2: Path
Path is a social media website that allows you to share what’s going on in your life with
friends and family.
Path caps you at 50 friends. This way, users are just sharing with people they really trust
so they’ll be more likely to share without inhibition.
Path is mainly for sharing photos. Individuals with the iPhone can take a picture on their
phone, tag it with any number of people, places, or things, and send it to their friends.
The picture will then show up on their Path and a feature called “See” will show you
which of your friends have stopped by and viewed your photo.
Path was formed by Dave Morin who was once a Facebook employee, Shawn Fanning,
Napster founder, and Dustin Mierau, developer of the Mac Napster client Macster.
Group 3: LinkedIn
LinkedIn is the world’s largest professional network with over 100 million members.
LinkedIn connects users to trusted contacts in order to exchange knowledge, ideas and