colv s pg - 508.87 671.71 886.65 1170.38 1544.90 Reduce...

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Expected Market in brighter teeth= $ 4 billion by 2010.the average of current growth (from 2001-2003) =38% As market grew from 590 million in 2003 to 4 billion ,rate comes out to be 32% year 2003 2004 2005 2006 2007 2008 2009 2010 market 590.00 778.80 1028.02 1356.98 1791.22 2364.40 3121.01 4119.74 Current situation year 2003 2004 2005 2006 2007 2008 2009 2010 218.30 288.16 380.37 502.08 662.75 874.83 1154.77 1524.30 295.00 389.40 514.01 678.49 895.61 1182.20 1560.51 2059.87 year 2003 2004 2005 2006 2007 2008 2009 2010 218.30 385.51 508.87 671.71 886.65 1170.38 1544.90 2039.27 295.00 292.05 385.51
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Unformatted text preview: 508.87 671.71 886.65 1170.38 1544.90 Reduce price 54.5 34.5 year 2003 2004 2005 2006 2007 2008 2009 2010 218.30 385.51 560.27 739.55 976.21 1288.60 1700.95 2245.26 295.00 292.05 354.67 468.16 617.97 815.72 1076.75 1421.31 R&D =new product 64.5% for us and 24.5% for col year 2003 2004 2005 2006 2007 2008 2009 2010 218.30 385.51 663.07 875.25 1155.33 1525.04 2013.05 2657.23 295.00 292.05 251.86 332.46 438.85 579.28 764.65 1009.34 Market share P&G Market share Col-pal Market share P&G Market share Col-pal Market share P&G Market share Col-pal Market share P&G Market share Col-pal...
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