Chapter 1 - Changes in Marketing (6)

Chapter 1 - Changes in Marketing (6) - Titans of Technology...

Info iconThis preview shows pages 1–19. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 1 CHANGES IN MARKETING
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
CHANGES IN MARKETING Marketing definitions Mass markets are breaking up Changes affecting marketing Changes in BBA majors
Background image of page 2
MARKETING DEFINITIONS Marketing Markets Marketing Mix
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
MARKETING Negotiated exchange between buyers and sellers that satisfies wants and needs for both parties
Background image of page 4
MARKETS Groups of buyers with the ability to buy and the willingness to buy
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
MARKETING MIX Product/Service Pricing Distribution Promotion Controllable marketing decision areas
Background image of page 6
MASS MARKETS ARE BREAKING UP Demographic diversity Social/cultural changes Technology explosion
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
CHANGES AFFECTING MARKETING Demographic changes Technology changes Supply chain changes Social media changes
Background image of page 8
DEMOGRAPHIC CHANGES 2010 Census Changes Baby Boomers Generation X Generation Y
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
LEAVE IT TO BEAVER HOUSEHOLDS Working Father Stay-at-home Mother School-age Children
Background image of page 10
TECHNOLOGY CHANGES Nanotechnology Cloud Computing Energy Technology
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 12
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 14
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 16
Background image of page 17

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 18
Background image of page 19
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Titans of Technology NANOTECH EXAMPLES Cancer treatments Nano computer Purified drinking water CLOUD COMPUTING EXAMPLES Rackspace Saleforce.com IBM Amazon.com ENERGY TECHNOLOGY EXAMPLES Space-based solar power Battery storage Shale gas TITANS OF TECHNOLOGY Google Apple Facebook Amazon.com SUPPLY CHAIN CHANGES Integration of MIS, Operations Management, and Marketing Growth of Global Markets Flexibility of Global Transportation KENYAN GLOBAL SUPPLY CHAIN BUSINESS MODEL Tons of Kenyan produce shipped 300 tons daily to Europe Average days for Kenyan produce 2 days to arrive in European stores Average days for U.S. produce to 7 SOCIAL MEDIA CHANGES Social Media vs. Traditional Media Smart Phones and Tablets Internet vs. Newspapers SOCIAL MEDIA MODELS Facebook Twitter LinkedIn YouTube...
View Full Document

Page1 / 19

Chapter 1 - Changes in Marketing (6) - Titans of Technology...

This preview shows document pages 1 - 19. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online