Chapter 5 - Environmental Forces

Chapter 5 - Environmental Forces - CHAPTER 5 ENVIRONMENTAL...

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CHAPTER 5 ENVIRONMENTAL FORCES
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ENVIRONMENTAL FORCES Demographic Economic Political Cultural Natural Disasters
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DEMOGRAPHIC ENVIRONMENT Changes in Population Changes in Age Changes in Family Structure
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CHANGES IN POPULATION U.S. Population State Population Rural/Urban Population
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U.S. POPULATION ESTIMATES Category 2000 2050 White 69% 50% Hispanic 13% 25% Asian-American 4% 8%
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% OF POPULATION BY CENTRAL CITIES, SUBURBS, AND RURAL Area 1960 2000 Central Cities 32.3% 30.3 Suburbs 30.9% 50.0 Rural 36.8%
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% OF WORLD POPULATION LIVING IN CITIES 1990 13 % 2050 70 %
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STATE POPULATION CHANGES 2000 to 2010 State % Changes Texas 21 % New York 2 % Florida 18 %
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CHANGES IN AGE Age Cohort Groups Marriage Seniors
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U.S. DISTRIBUTION BY AGE Age 1960 2000 Under 15 31% 21% 15-24 13% 14% 25-44 26% 30% 45-65 20% 22% Over 65 9% 12%
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DEMOGRAPHIC COHORT GROUPS Baby Boomers 1946 – 1964 Generation X 1965 – 1979 Generation Y 1980 – 1995
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BABY BOOMERS Employment is for life Job status is important Many workaholics
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GENERATION X Latchkey kids era Less interested in status symbols Lack of company loyalty
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GENERATION Y Comfortable with diverse ethic groups Not very brand loyal Little company loyalty
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GENERATION Z Want instant action and satisfaction Communicate through social media Always had cell and smart phones
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CHANGING IN FAMILY STRUCTURES Traditional Family Household Married Couples Working Married and Unmarried Households
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TRADITIONAL FAMILY HOUSEHOLDS Working Father Stay-at-home Mother School-age Children % of Households 1950 70% 2000 5%
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MARRIED COUPLES WORKING Year Single Earner Multiple Earners 1960 68% 32% 2000 34% 66%
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MARRIED/UNMARRIED HOUSEHOLDS Year Married Unmarried 1950 79% 21% 2010 48% 52%
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MARRIAGE IN THE U.S . Sex
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This note was uploaded on 02/19/2012 for the course MARKETING 3336 taught by Professor Wyatt during the Spring '10 term at University of Houston.

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Chapter 5 - Environmental Forces - CHAPTER 5 ENVIRONMENTAL...

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