Chapter 6 - Business Strategy

Chapter 6 - Business Strategy - CHAPTER 6 BUSINESS STRATEGY...

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CHAPTER 6 BUSINESS STRATEGY
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BUSINESS STRATEGY Strategic Planning Strategic Analysis
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STRATEGIC PLANNING Core Competency Outsourcing Sustainable Competitive Advantage
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CORE COMPETENCY The areas that an organization is excellent at in making decisions
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CORE COMPETENCY EXAMPLES Pappas IBM DuPont
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IBM CORE COMPETENCY Mainframe Computers Consulting Services Cloud Software
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OUTSOURCING Transferring a business function to an external provider
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REASONS FOR OUTSOURCING Cost savings Focus on core business Improve quality
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OUTSOURCING EXAMPLES Call Centers Supply Chain Function Rural Outsourcing Rural Computing
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OUTSOURCING SUPPLY CHAIN FUNCTIONS Warehousing Transportation Order Processing
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SUSTAINABLE COMPETITIVE ADVANTAGE Maintaining a Competitive Advantage Over a Long Period of Time
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SUSTAINABLE COMPETITIVE ADVANTAGE EXAMPLES Patents/copyrights Brand equity Location Low cost organizations
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PATENTS/COPYRIGHTS Patents and copyrights are monopoly awards given by the government for new technology and innovations
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PATENT/COPYRIGHT EXAMPLES Lipitor drug patent Song/movie/book copyrights Dead moneymaker royalties
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BRAND EQUITY Brand equity is the goodwill of a brand Coca Cola Intel Google
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Chapter 6 - Business Strategy - CHAPTER 6 BUSINESS STRATEGY...

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