Chapter 9 - Service Strategy

Chapter 9 - Service Strategy - Free Dating Site...

Info iconThis preview shows pages 1–23. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 9 SERVICE STRATEGY
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
SERVICE STRATEGY Characteristics of Services Service Continuum Capacity Management Concentrated Service Niches Major Services
Background image of page 2
CHARACTERISTICS OF SERVICES Produced and consumed at the same time More variability in quality control Intangible No inventory with services
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
SERVICE CONTINUUM Pure Product Beer Hybrid Restaurant Pure Service Lawyer
Background image of page 4
CAPACITY MANAGEMENT Examples Hotel weekend specials Travel in Europe in low season Ski resorts in March Matching supply and demand for services
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
CONCENTRATED SERVICE NICHES USAA Military Market Lending Tree Online lending Enterprise Transportation needs
Background image of page 6
MAJOR SERVICES Internet Services Professional Services Health Services Financial Services
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
INTERNET SERVICES Computer Services Cloud services Dating services
Background image of page 8
COMPUTER SERVICES Company Service Office Depot Tech Depot Best Buy Geek Squad Staples Staples Easy Route
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
CLOUD SERVICES Amazon.com Salesforce.com Rackspace IBM
Background image of page 10
DATING SERVICES Company Focus MeetMoi Mobile Dating Service Eharmony TV Ads PlentyofFish
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 12
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 14
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 16
Background image of page 17

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 18
Background image of page 19

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 20
Background image of page 21

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 22
Background image of page 23
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Free Dating Site PROFESSIONAL SERVICES Lawyers Doctors CPAs MAJOR CPA SERVICES Auditing Taxes Consulting SIMPLE LEGAL SERVICES Simple wills Simple tax filing Uncontested divorces PROFESSIONAL SERVICES CHANGES Lawyers Price Fixing CPAs Soliciting Competitors Business Doctors Advertising HEALTH SERVICES Doctors Hospitals and clinics Medical drugs Medical insurance DOCTOR SERVICES Primary Care Surgeons Obstetricians Ophthalmologists ONLINE DOCTOR APPOINTMENTS 2005 6% 2010 16% HOSPITALS AND CLINICS Large hospitals Clinics Emergency centers Minor health centers MEDICAL DRUGS Patent drugs Generic drugs Over-the-counter drugs MEDICAL INSURANCE Medicare Medicaid Insurance providers FINANCIAL SERVICES Banking Insurance Stock Brokers Credit INSURANCE SERVICES Life insurance Auto insurance Home insurance...
View Full Document

Page1 / 23

Chapter 9 - Service Strategy - Free Dating Site...

This preview shows document pages 1 - 23. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online