Chapter 11 - Supply Chain Strategy

Chapter 11 - Supply Chain Strategy - CHAPTER 11 SUPPLY...

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CHAPTER 11 SUPPLY CHAIN STRATEGY
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SUPPLY CHAIN STRATEGY Supply Chain Process Distribution Functions Distribution Strategy Channels of Distribution Vertical Marketing Systems Wholesalers
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SUPPLY CHAIN PROCESS COMPONENT PARTS MANUFACTURING/ASSEMBLY CHANNELS OF DISTRIBUTION CONSUMERS/USERS
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SUPPLY CHAIN INTEGRATION Operations Management Management Information Systems Marketing
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GLOBAL SUPPLY CHAIN EXAMPLES Penny’s shirts Vegpro Kenya Whirlpool
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REPLACEMENT SHIRT PROCESS Saturday Customer buys a new shirt in a Penny’s store in Atlanta Monday Hong Kong computer operator processes order Wednesday Worker in Taiwan ships shirt to
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KENYAN PRODUCE BUSINESS MODEL Kenyan produce shipped 300 tons daily to Europe Days from harvest until 2 days arrival to Europe Average days in U.S. for U.S 7 days produce to arrive in stores
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WHIRLPOOL SUPPLY CHAIN STRATEGY Replaced 41 outdated sites with 10 regional distribution centers Segregated slow-moving goods from fast- moving goods Combined ordering and delivering function
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DISTRIBUTION FUNCTIONS Transaction Function - Bringing buyers and sellers together for the sale Physical Distribution Function - Bringing product from original seller to final buyer
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TRANSACTION FUNCTIONS Buying - Intermediary business and consumer buyers Selling - Manufactures, assemblers, and intermediary selling to business and consumer buyers
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FUNCTIONS Transportation – moving products
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Chapter 11 - Supply Chain Strategy - CHAPTER 11 SUPPLY...

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