Chapter 12 - Retailing Strategy - CHAPTER 12 RETAILING...

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CHAPTER 12 RETAILING STRATEGY
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RETAILING STRATEGY Retailing Innovations Retail Marketing Mix Retail Revenue Streams Retail Cost Efficiencies Concentrated Niches
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RETAILING INNOVATIONS Industry Period Innovation Department Store 1880’s Urban Growth Supermarket 1930’s Depression Discounter 1950’s Affluence Specialty Market 1980’s Breakup of Markets Internet Retailers 2000’s Internet Technology
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DEPARTMENT STORES Broad product lines Lots of services High markups
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DEPARTMENT STORE EXAMPLES Macy’s Neiman Marcus Dillard’s
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SUPERMARKETS Primarily food products Expanded into non-food products Extensive self-service
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HOUSTON SUPERMARKETS Supermarket Market Share 2000 2008 Kroger 26% 26% Randalls 17% 7% HEB 12% 15% Walmart 3% 29%
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DISCOUNT STORES Compete on price Volume-oriented Limited assortment sizes
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DISCOUNT STORE EXAMPLES Walmart Costco Target
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SPECIALTY RETAILERS Focus on a specific customer market Stock products in depth
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SPECIALTY RETAILERS EXAMPLES Home Depot Best Buy Container Store Office Depot
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INTERNET RETAILERS Selling through the internet
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