Chapter 12 - Retailing Strategy

Chapter 12 - Retailing Strategy - CHAPTER 12 RETAILING...

Info iconThis preview shows pages 1–13. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 12 RETAILING STRATEGY
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
RETAILING STRATEGY Retailing Innovations Retail Marketing Mix Retail Revenue Streams Retail Cost Efficiencies Concentrated Niches
Background image of page 2
RETAILING INNOVATIONS Industry Period Innovation Department Store 1880’s Urban Growth Supermarket 1930’s Depression Discounter 1950’s Affluence Specialty Market 1980’s Breakup of Markets Internet Retailers 2000’s Internet
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
DEPARTMENT STORES Broad product lines Lots of services High markups
Background image of page 4
DEPARTMENT STORE EXAMPLES Macy’s Neiman Marcus Dillard’s
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
SUPERMARKETS Primarily food products Expanded into non-food products Extensive self-service
Background image of page 6
HOUSTON SUPERMARKETS Supermarket Market Share 2000 2008 Kroger 26% 26% Randalls 17% 7% HEB 12% 15% Walmart 3% 29%
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
DISCOUNT STORES Compete on price Volume-oriented Limited assortment sizes
Background image of page 8
DISCOUNT STORE EXAMPLES Walmart Costco Target
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
SPECIALTY RETAILERS Focus on a specific customer market Stock products in depth
Background image of page 10
SPECIALTY RETAILERS EXAMPLES Home Depot Best Buy Container Store Office Depot
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
INTERNET RETAILERS Selling through the internet
Background image of page 12
Image of page 13
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/19/2012 for the course MARKETING 3336 taught by Professor Wyatt during the Spring '10 term at University of Houston.

Page1 / 29

Chapter 12 - Retailing Strategy - CHAPTER 12 RETAILING...

This preview shows document pages 1 - 13. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online