3. Leckey, Investing - Is there Sunshine Ahead for Cloud Computing, 2011 (6)

3. Leckey, Investing - Is there Sunshine Ahead for Cloud Computing, 2011 (6)

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Investing: Is there sunshine ahead for cloud  computing? Cloud computing's potential is reflected in highflying stocks of  companies actively involved. Stumbling blocks include security  concerns and confusion about what the cloud really is. July 31, 2011 | By Andrew Leckey Technology investors have their heads in the cloud these days. Cloud computing, which supplies on-demand hosted services over the Internet, requires  only that its clients have a computer and Internet access. It handles the functions  traditionally performed by a firm's in-house hardware and software. The global cloud-computing market is expected to reach $241 billion in 2020, up from  $41 billion in 2010, according to Forrester Research. That long-term potential is reflected  in the highflying stocks of companies actively involved in the concept. A stumbling block, however, is concern over the security of data when a client firm can  no longer control it on its own premises. Hackers and crashed systems are, after all,  among a company's worst nightmares. And while the cloud is a definite boon to smaller firms, more established companies have  already made significant investments in equipment and staffing. There is also confusion  over what cloud computing really is and who provides it. The field's successful pioneer is Salesforce.com Inc., a well-managed company that over  the last decade effectively introduced this cost-saving business model. It offered a  monthly subscription service that allowed firms to simply go to their Web browsers, point 
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This note was uploaded on 02/19/2012 for the course MARKETING 3336 taught by Professor Wyatt during the Spring '10 term at University of Houston.

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3. Leckey, Investing - Is there Sunshine Ahead for Cloud Computing, 2011 (6)

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