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Unformatted text preview: More Green From Green Beans By G. Pascal Zachary August 1, 2004 By packaging ready-to-eat veggies at the airport--and overnighting them to Europe-- Kenya's farmers are reaping healthy profits. Every day, dozens of flights touch down at Kenya's Nairobi Airport, unloading scads of tourists with their bulging bags. But when some of those same KLM and Kenya Airways aircraft line up on the runway for the late-night trip home, they're carrying far more than weary travelers returning from African safaris. Their bellies are crammed with an average 25 tons apiece of fresh beans, bok choy, okra, and other produce that was harvested and packaged just the day before. It's all bound for eager--and growing-- markets in Brussels, London, Paris, and other European cities. Those flights are integral parts of an innovative supply chain that might make Michael Dell envious. Vegpro Kenya, one of the nation's top produce exporters, operates seven farms within a two-hour drive of the airport. Every morning, trucks full of just-picked veggies--30 varieties in all--dash to the airport. There, inside Vegpro's 27,000-square- foot air-conditioned cargo bay, more than 1,000 workers wash and sort the vegetables...
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This note was uploaded on 02/19/2012 for the course MARKETING 3336 taught by Professor Wyatt during the Spring '10 term at University of Houston.
- Spring '10