6. Thrum, Creativity, Meet Destruction, 2009

6. Thrum, Creativity, Meet Destruction, 2009 - Creativity...

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Creativity, Meet Destruction The Decade Rewrote the Corporate Handbook, Thanks to the Web, Globalization and the Collapse of Two Bubbles By SCOTT THURM DECEMBER 22, 2009 http://online.wsj.com/article/SB126136073684499609.html To understand the challenges that faced businesses the past 10 years, consider the household names that didn't make it through the decade: Anheuser-Busch, Compaq, Gillette, Enron, Lehman Brothers, Merrill Lynch, WorldCom. Companies always fail or get acquired. But the past decade was unusually tumultuous: Two investment bubbles grew, then burst, each followed by a recession. The Internet matured into a crucial cog of commerce and spawned innovative upstarts while ravaging one traditional industry after another. Global players from emerging economies muscled their way into business's top ranks. Wall Street was remade almost overnight by the financial crisis. And governments reversed a decades-long retreat to lay a more forceful hand on the global economy. Companies found themselves in a wired, instantaneous, hypercompetitive and shrinking world, where a single misstep can be fatal and executives can plunge from heroes to outcasts in weeks. "Both the exuberance and the depression -- the rise and the fall -- seem bigger and more widespread," says Rosabeth Moss Kanter, a professor at Harvard Business School. Rise and Collapse The decade began amid euphoria that the Internet would change the world. It did -- but not always in the ways expected.
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This note was uploaded on 02/19/2012 for the course MARKETING 3336 taught by Professor Wyatt during the Spring '10 term at University of Houston.

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6. Thrum, Creativity, Meet Destruction, 2009 - Creativity...

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